Ink Legal

We offer a unique mix of legal content, tools and services for on-point law firm marketing.

Keep your clients close and attract new business through great legal content marketing.

But do these challenges sound all too familiar?

  • How to showcase your services and legal expertise to attract new clients whilst “delivering the law?
  • How to inform clients of other services without intruding?
  • Can you compete with firms who have large marketing teams and bigger budgets?

Ink Legal help law firms cost-effectively harness all available marketing channels as efficiently and professionally as possible.

How? by offering a unique mix of practice area legal content combined with the right software tools and supporting skills if you need them.

3 clear elements in our unique proposition:

  1. Legal Content
  2. Tools
  3. Skills

PI / Clin Neg. January 2019

Alpine Coach Crash Victim Wins Damages Settlement Beauty College Carbon Monoxide Victims Win Over £100,000 Damages Clinical Negligence – Closure Can Be as Important as Compensation Commercial Surrogacies Abroad Are Not Illegal – Court of Appeal Ruling Haulage Company Must Compensate Electrocuted Driver

Commercial Property January 2019

Contract Adjudications – There Is No Second Bite of the Cherry! Court of Appeal Guidance on Use of Pay Less Notices Disregard for Legalities Hits Developer in the Pocket Landlord’s Redevelopment Plans Must Not Be Conditional Rent Refundable When Premises Become Unsafe

Download the examples and find out more here

Don’t be that law firm with the tumbleweed website

Up to date and relevant legal content for your social media and website is essential to present your legal firm to the outside world. Who wants to work with a firm where the last news or blog update was 6 months ago or worse?

Content is king

Content is king in today’s multi-media world. However, if you are producing all your legal articles or news in-house this is a time-consuming and expensive exercise. If it happens at all. Marketing projects often start well but the everyday pressures of delivering the law for existing clients take precedence. Writing legal news articles or blogs for the website can easily be pushed to one-side by fee-earning activities. Ink Legal provides a range of legal article services and UK court updates to update your website, and social media accounts and even your own lawyers!

Keep your clients informed and close

Your clients will never be more informed than by following your law firm’s social media account. You can also use these practice area or general legal articles in your regular newsletters, as well as your own writing, to keep clients close.

The right technology eco-system

Now you have quality content and lots of it.  The right marketing tools (commonly referred to as your marketing eco-system or marketing stack) is essential to make that content go further, to reach the right audience and to drive enquiries. Our tools help law firms harvest precious CRM data at the start of the business development process, to produce quality newsletters using that data for example, and then to solve the cross-selling challenge for existing customers.

Legal copywriting and digital marketing skills to make all this work

We also offer a wide range of supporting skills via an extended highly experienced team. From copywriting to full digital marketing outsourcing. Team recruitment, mentoring, video production, project support, strategic marketing review or specific short engagements. Our team have all worked extensively with or worked within UK law firms.

Quality legal news and articles

Quality legal news and articles

Tailored and seamless RSS feeds that update your website constantly in each practice area with quality, engaging and relevant news and articles.

Cross-selling your legal services

Make the statistics work for your firm and win more business from your Clients.

  • Crosselerator – a simple and brilliant tool to inform and upsell to your client in a non-intrusive way.

No need to create an extra marketing channel and battle for low open rates. Crosselerator uses the emails your lawyers are sending every day.

Legal Marketing Technology

Powerful platforms for quick and easy Newsletter production. Seamless web and social media publishing for effective content marketing.

Technology integrated with our legal content services.  So that your content production flows seamlessly into the distribution and list workflow.

Integrated with Buffer for social media and Campaign Monitor, used by 250,000 companies worldwide for CRM and list management.

UK Court update copywriting

Keep up to date with the latest court updates using our court update copywriting services. Our monthly article based updates are available in 6 main legal disciplines;

  • Private Client;
  • Commercial Client;
  • Employment Law;
  • Commercial Property;
  • Tax, Trust and Probate;
  • Personal Injury and Clinical Negligence.

Everyone is informed

  • Update your lawyers internally (includes case references for further research)
  • Add your own perspectives to the court decisions to suit your clients
  • All accessed as MS Word documents
Quality legal news and articles

Legal Marketing Skills

Our copywriters and marketing professionals already work with law firms. So they fully understand the legal sector therefore and what is required to write for it.

  • Strategic marketing planning
  • Website copy
  • Award or directory entries
  • Team mentoring
  • Ongoing marketing support
digital marketing for uk law firms

Digital Marketing for law firms

Through our extended team, we have a superb group of experienced Digital Marketing specialists. Consequently, we offer the full range of digital marketing services for law firms, including training and support.

  • Social media training
  • LinkedIn lead generation
  • Video production for law firms
  • Team coaching and mentoring
  • Full outsourcing of digital marketing

Contact the Ink Legal team

Did you know?

It’s 6 times cheaper to sell to your existing clients than to win a new one.

Increasing customer retention rates by 5% increase profits by 25% to 95%

You are 14 times more likely to sell to an existing customer.