Content is king
Content is king in today’s multi-media world, even more so now clients are not seeing your brand at conferences and exhibitions. If you are producing articles in-house this is very time-consuming and therefore expensive. If it happens at all. These marketing initiatives often start with enthusiasm but the everyday time pressures of delivering for clients take over. Before you know it your social media account is months out of date and your website is a dead static site.
Keep the wheels turning
INK can provide a range of legal article services and UK court updates to automatically update a law firm website, news app, social media accounts, and even your own lawyers! Our copywriters all have extensive legal sector experience (with legal sector suppliers, legal technology companies and in-house in law firms) to ensure all content resonates with your audience.
Keep your clients close
Existing clients are sadly often the least well served, it’s always a rush to secure the next new business order or new matter, but existing clients are your greatest sales asset. Use practice area or general legal articles in regular newsletters, as well as your own writing, to keep clients close and your company front of mind. Don’t have a client e-newsletter yet? Our team can create and then manage this for you.
The right tools
Now you have quality content and lots of it. The right marketing tools (commonly referred to as the marketing eco-system or marketing stack) is essential to make that content go further. Use them to cost-effectively build reach and influence to drive cross-sales and new enquiries.
Would you like to:
- harvest precious CRM data quickly AND then keep it up to date?
- produce quality newsletters using that data?
- post seamlessly to social media?
- solve the cross-selling challenge for your existing customers?
- improve client retention rates
- move from reactive to proactive business development
Copywriting and digital marketing skills to support your business
INK offers a wide range of supporting skills from our highly experienced team. From copywriting to full outsourced digital marketing. We also supply team recruitment, mentoring, video production, project support, strategic marketing reviews, via long or short term engagements. Our team has worked extensively with, or directly for, UK law firms and Legal Sector Suppliers.