Don’t be that business with the ‘tumbleweed’ social media account

Writing engaging marketing is difficult, time-consuming, and therefore expensive. INK offers a cost-effective mix of article copywriting, legal news subscriptions, tools and the whole range of supporting skills for on-point legal sector marketing.

INK offers a wide range of supporting skills from our highly experienced team. From copywriting to full outsourced digital marketing. We also supply team recruitment, mentoring, video production, project support, strategic marketing reviews, via long or short term engagements. Our team has worked extensively with, or directly for, UK law firms and Legal Sector Suppliers.

Check out our recent projects and contact us today for a tailored quote.

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digital marketing for uk law firms

Digital Marketing

INK offer a superb team of experienced Digital Marketing specialists. We provide the full range of marketing services, including recruitment, training and support.

  • Social media training
  • LinkedIn lead generation
  • Video production
  • Team coaching and mentoring
  • Full outsourcing of digital marketing
Ink Legal - legal content - articles and tools for UK law firms

Copywriting

Our copywriters and marketing professionals work with law firms and sector suppliers. We fully understand the legal sector and what is required to drive business success from marketing:

  • Strategic marketing planning
  • Website copy
  • Award or directory entries
  • Team mentoring
  • Ongoing marketing support

Website and related technology

Your website might just need a technical platform refresh to be able to use modern digital marketing tools or you may need a full rebrand project and relaunch.  INK does all this and every permutation in between:

  • Website port to new platform
  • Repositioning and rebrand
  • New website design and build
  • Content for website: video/copy/images
  • Ongoing website, SEO, and social media management

Example projects:

 

Example: Rebrand and Reposition

Chatham Homepage

New website design and copywriting

 

New brand, website design and build, social media, magazine

Calico Group picture

whats on page

Online and print Magazine

compass 1 printcompass magazine

Content is king

Content is king in today’s multi-media world, even more so now clients are not seeing your brand at conferences and exhibitions. If you are producing articles in-house this is very time-consuming and therefore expensive. If it happens at all. These marketing initiatives often start with enthusiasm but the everyday time pressures of delivering for clients take over. Before you know it your social media account is months out of date and your website is a dead static site.

Keep the wheels turning

INK can provide a range of legal article services and UK court updates to automatically update a law firm website, news app, social media accounts, and even your own lawyers!  Our copywriters all have extensive legal sector experience (with legal sector suppliers, legal technology companies and in-house in law firms) to ensure all content resonates with your audience.

Keep your clients close

Existing clients are sadly often the least well served, it’s always a rush to secure the next new business order or new matter, but existing clients are your greatest sales asset. Use practice area or general legal articles in regular newsletters, as well as your own writing, to keep clients close and your company front of mind.  Don’t have a client e-newsletter yet? Our team can create and then manage this for you.

The right tools

Now you have quality content and lots of it.  The right marketing tools (commonly referred to as the marketing eco-system or marketing stack) is essential to make that content go further. Use them to cost-effectively build reach and influence to drive cross-sales and new enquiries.

Would you like to:

  • harvest precious CRM data quickly AND then keep it up to date?
  • produce quality newsletters using that data?
  • post seamlessly to social media?
  • solve the cross-selling challenge for your existing customers?
  • improve client retention rates
  • move from reactive to proactive business development

Copywriting and digital marketing skills to support your business

INK offers a wide range of supporting skills from our highly experienced team. From copywriting to full outsourced digital marketing. We also supply team recruitment, mentoring, video production, project support, strategic marketing reviews, via long or short term engagements. Our team has worked extensively with, or directly for, UK law firms and Legal Sector Suppliers.