Don’t be that firm with the tumbleweed website or social media account

We know that writing great legal content is hard, expensive and time-consuming but we can help. Ink offers a cost-effective mix of article subscriptions, tools and supporting skills for on-point law firm marketing. Contact us today for a tailored quote.

Need to fix it? Ask for a quote

Keep your clients close and attract new business through great legal content marketing.

But do these challenges sound familiar?

  • How to showcase your services and legal expertise to attract new clients whilst “delivering the law?
  • How to inform clients of other services without intruding?
  • Can you compete with a firm who has a large marketing team and bigger budget?

Ink Legal help law firms cost-effectively harness all available marketing channels as efficiently and professionally as possible.

How? by offering a unique mix of practice area legal content combined with the right software tools and supporting skills if you need them.

3 clear elements make up our unique proposition:

  1. Legal Content & News services
  2. Tools in the form of add-on marketing software solutions
  3. Skills from an experienced extended team

Personal Injury / Clinical Negligence

Alpine Coach Crash Victim Wins Damages Settlement Beauty College Carbon Monoxide Victims Win Over £100,000 Damages Clinical Negligence – Closure Can Be as Important as Compensation Commercial Surrogacies Abroad Are Not Illegal – Court of Appeal Ruling Haulage Company Must Compensate Electrocuted Driver

Commercial Property

Contract Adjudications – There Is No Second Bite of the Cherry! Court of Appeal Guidance on Use of Pay Less Notices Disregard for Legalities Hits Developer in the Pocket Landlord’s Redevelopment Plans Must Not Be Conditional Rent Refundable When Premises Become Unsafe

Download the examples and find out more here

Content marketing is king

Content is king in today’s multi-media world. However, if you are producing all your legal articles or news in-house this is time-consuming and expensive. If it happens at all. It often starts well but the everyday pressures of delivering the law for existing clients take over. Writing legal news articles or blogs for the website easily get put off by fee-earning activities.

Subscribe to our content to keep the wheels turning

Ink Legal provides a range of legal article services and UK court updates to update your website, and social media accounts and even your own lawyers!

Keep your clients informed and close

Your clients will never be more informed than by following your law firm’s social media account. You can also use these practice area or general legal articles in your regular newsletters, as well as your own writing, to keep clients close.

The right tools

Now you have quality content and lots of it.  The right marketing tools (commonly referred to as your marketing eco-system or marketing stack) is essential to make that content go further. So you can quickly and cost-effectively build reach and influence to talk to the right audience and drive enquiries.

Would you like to be able to:

  • harvest precious CRM data quickly and keep it up to date?
  • produce quality general or segmented newsletters using that data?
  • post seamlessly to social media?
  • solve the cross-selling challenge for your existing customers?

Legal copywriting and digital marketing skills to support your team or your business

We also offer a wide range of supporting skills via an extended highly experienced team. From copywriting to full digital marketing outsourcing. Team recruitment, mentoring, video production, project support, strategic marketing review or specific short engagements. Our team have all worked extensively with or directly for UK law firms.

Ink Legal - legal content - articles and tools for UK law firms

Quality legal news and articles

Tailored and seamless RSS feeds that update your website constantly in each practice area with quality, engaging and relevant news and articles.

newsletters illustration - using LegalRSS

Cross-selling your legal services

Make the statistics work for your firm and win more business from your Clients.

Crosselerator is a simple and brilliant tool to inform and upsell to your client in a non-intrusive way.

No need to create an extra marketing channel and battle for low open rates. Crosselerator uses the emails your lawyers are sending every day.

Legal Marketing Technology

Powerful platforms for quick and easy Newsletter production. Seamless web and social media publishing for effective content marketing.

Technology integrated with our legal content services.  So that your content production flows seamlessly into the distribution and list workflow.

Integrated with Buffer for social media and Campaign Monitor, used by 250,000 companies worldwide for CRM and list management.

UK Court updates

Keep your clients informed with non-technical court updates. For website, social media or newsletter use for example. Monthly updates are available in 6 legal areas;

  • Private Client
  • Commercial Client
  • Employment Law
  • Commercial Property
  • Tax, Trust and Probate
  • Personal Injury and Clinical Negligence

Everyone is informed

  • Update your lawyers and trainees
  • Includes case references for further research
  • Add your own perspectives to the court decisions and publish
Ink Legal - legal content - articles and tools for UK law firms

Skills and copywriting

Our copywriters and marketing professionals already work with law firms. So they fully understand the legal sector therefore and what is required to write for it.

  • Strategic marketing planning
  • Website copy
  • Award or directory entries
  • Team mentoring
  • Ongoing marketing support
digital marketing for uk law firms

Digital Marketing

Ink offer a superb team of experienced Digital Marketing specialists. We supply a full range of digital marketing services, including recruitment, training and support.

  • Social media training
  • LinkedIn lead generation
  • Video production for law firms
  • Team coaching and mentoring
  • Full outsourcing of digital marketing

Contact the Ink Legal team

Did you know?

It’s 6 times cheaper to sell to your existing clients than to win a new one.

Increasing customer retention rates by 5% increase profits by 25% to 95%

You are 14 times more likely to sell to an existing customer.

Thoughts on CRM for law firms