We offer a unique mix of legal content, tools and services for on-point law firm marketing.
Don’t be that law firm with the tumbleweed website
Up to date and relevant legal content for your social media and website is essential to present your legal firm to the outside world. Who wants to work with a firm where the last news or blog update was 6 months ago or worse?
Content is king
Content is king in today’s multi-media world. However, if you are producing all your legal articles or news in-house this is a time-consuming and expensive exercise. If it happens at all. Marketing projects often start well but the everyday pressures of delivering the law for existing clients take precedence. Writing legal news articles or blogs for the website can easily be pushed to one-side by fee-earning activities. Ink Legal provides a range of legal article services and UK court updates to update your website, and social media accounts and even your own lawyers!
Keep your clients informed and close
Your clients will never be more informed than by following your law firm’s social media account. You can also use these practice area or general legal articles in your regular newsletters, as well as your own writing, to keep clients close.
The right technology eco-system
Now you have quality content and lots of it. The right marketing tools (commonly referred to as your marketing eco-system or marketing stack) is essential to make that content go further, to reach the right audience and to drive enquiries. Our tools help law firms harvest precious CRM data at the start of the business development process, to produce quality newsletters using that data for example, and then to solve the cross-selling challenge for existing customers.
Legal copywriting and digital marketing skills to make all this work
We also offer a wide range of supporting skills via an extended highly experienced team. From copywriting to full digital marketing outsourcing. Team recruitment, mentoring, video production, project support, strategic marketing review or specific short engagements. Our team have all worked extensively with or worked within UK law firms.