A team that understands the legal sector

Ink Legal comprises a team with a wide skill-set who fully understands the legal sector.  We are pleased to offer our customers an experienced team that all have worked within Law firms or for a wide variety of Legal sector suppliers. See our pages on New Website or Digital and Social Media services for further information on these aspects of marketing.

Quality Content Cadence!

Today’s fast pace markets and social media demand that we produce quality content, but at a regular cadence to be noticed. This requires discipline and a content plan. The team can support in-house marketing teams to do this and support to produce that content.

Using a copywriter is essential to prepare for a new website or to update existing or produce this new content. A skilled copywriter ensures that your voice is heard consistently and grammatically correctly throughout all your written content. Our copywriters all have complementary experience and skills – the team is big enough to deliver continuous marketing support for your organisation.

The team as a whole can deliver from ad-hoc short form copy, to long-form material. Long form content may include whitepaper production, roundtable session to whitepaper conversion, case studies, customer interviews, articles, blogs, newsletters, sales collateral all the way through to video production projects and social media training.

We also deliver new website design and technical build with a content strategy in mind, either Legalrss feeds for seamless legal news articles or bespoke copywriting to meet your SEO needs analysis.

Across the whole team, Ink can deliver a strategic marketing plan to regular social media posts and everything in between!

We’ll match you to a suitably experienced team member for each piece of work.  Or alternatively, access the whole range of skill-sets for a project as requirements dictate. We’ll then manage the whole team coordination and delivery process.

Three members of our copywriting and marketing team are Claire, Sarah and Wilma.  Their profiles reflect the level of experience that we look for when working with our extended team here at Ink Legal:

Wilma

Wilma has more than 20 years’ experience as a writer and corporate communications specialist with particular expertise in bringing clarity to often complex issues. She’s written for a broad spectrum of leading organisations, from management consultancies such as IBM and WS Atkins to international corporations such as Thales and Vodafone; as well as a breadth of sectors including and public sector, especially the NHS, the legal sector, and ICT.

Her versatility is reflected in the breadth of formats she’s comfortable with which include blogs, websites, annual reports, brochures, magazines, press materials, speeches, videos and white papers.

Claire

Claire Jones has an honours degree in law and has worked for law firms, including a leading Bristol and top-500 firm. As a former property lawyer she understands the pressure that lawyers are under to manage a high caseload while at the same time providing a quality service to each client.

She specialises in writing for the legal sector and can provide web content, long-form articles, news summary pieces, lawyer profiles, case studies and landing pages. Her writing is engaging and persuasive as well as being easily understood.

As well as having a good level of legal knowledge, Claire also understands marketing of course. Her content is interesting and informative, both qualities which help a brand become a trusted voice.

Sarah

Sarah has nearly three decades of marcomms experience within
B2B, with a longstanding legal and legal tech focus. Clients rely on
her diligence, enthusiasm and adaptability to deliver the right copy
for every occasion, from press releases to websites, newsletters to
blogs, case studies to award submissions. She has absorbed a
wealth of sector knowledge in that time and retains a rapid learning
capacity for any new sector or solution.
Sarah has worked for many of the leading legal market suppliers,
including LexisNexis Axxia, Intapp, ETSOS, Pinnacle, Rekoop,
Copitrak, nQueue, Ochresoft, Matrix 24/7, Converge TS, and the
International Legal Technology Association.

Pauline Freegard MBA

Co-owner of Ink Legal, Calico Legal Solutions Group and Verdi-Learn/Verdigris Consulting Ltd. Pauline has 18 years of experience within the UK legal sector helping all types of law firms from high-street, niche, high volume to top 30 firms.  She helps law firms and suppliers to make the most of their investment in people, process and technology. Director and senior management roles spanned business development, sales, marketing, HR, and consulting within SME and FTSE 100 corporates. MBA Henley Business School 2016.

Pauline has personally delivered all the design elements to the set-up, publishing and creative website build in WordPress for Calico Legal Solutions Group and Ink Legal.

Katrina Bevan

Katrina’s legal sector experience in practice and working for major legal sector suppliers spans over 19 years. She was Head of Customer Operations for a well-known Legal IT supplier with responsibility for sales, customer service, training team of lawyers and project delivery.

Prior, Katrina was 11 years as Senior Operations Manager for a high-volume property business within a full-service regional firm. Co-owner of Ink Legal, Calico Legal Solutions Group and Verdi-Learn/Verdigris Consulting Ltd